WHAT: On behalf „WienTourismus“ and „Vienna Convention Bureau“ we arranged a multi-channel advertorial in one of Germany‘s leading MICE publications: „tw tagungswirtschaft“. The parts of the advertorial were published in the run-up to the virtual 2021 edition of the high-profile convention „ECR“ to raise maximum awareness for the congress and the compentence of Vienna as a world-class meeting destination, even during the global pandemic.
HOW: We negotiated a package of editorial and advertising
content for half of the list price covering tw‘s eMag (editorial content created by tw‘s chief editor + advertorial content created by us), its newsletter (announcement of ECR 2021), website (interview with congress organizer) and all of its social channels.
ROI / Outcome: Visibility in the eyes of best possible B2B target group without any spreading loss: 15,500 website vistors, 21,000 newsletter subscribers, 45,000 eMag subscribers and a total of 5,000 social media followers (Instagram, Twitter & Facebook)